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Marketing Strategy

Business success comes with robust planning

Plan for where you are going as well as where you are

If you haven't planned your marketing goals or objectives then how can you decide if you have achieved what you set out to do?

Marketing strategies aim to be resilient, subject to change and reactive to the marketplace and your customers needs. A good marketing strategy and planning document can cover any time period, depending on what you want to achieve.

What is a Marketing Strategy and Plan?

A good marketing strategy will cover the following stages:

Strategy

  • Objective Setting: Identifying what you want to achieve and why (the intended benefits)
  • Defining the messaging: How you will describe (visually and in words) your offer
  • Refining the target audience: Who are your target audiences, where can they be found and how should you talk to them
  • Developing the tactics: Begin the creative thinking on how you will implement your campaigns and measure success

Plan

  • Implementing the plan: This section is split into 3 phases. Phase 1, the foundations. Phase 2, the one off campaign and 90 day marketing activity. And phase 3, a 30 day mini marketing plan
  • Measuring and evaluation: Knowing the results then the ROI

Full marketing strategy and planning starts from £1,020

Let us help you create your marketing strategy today!

To arrange a meeting with one of our team, call us on 01628 200 612. Or send us your contact details and we’ll get back to you.

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