We approached the council with the idea of creating an app which would allow local shops and venues to feature their details and a list of any events. The app would then allow users to locate venues on the map, visit the shops, take photos of items they like and compile / share wish-lists on social media.
We created simple user journey workflows to demonstrate how the app would allow users to find venues, browse events and then create and share wish-lists. We wireframed these and tested them as an ‘offline’ journey to test they worked. We then designed an app skin with a festive look and feel, customised to the Marlow town and including a tonal representation of the iconic Marlow bridge and church spire by the river. We built a backend admin system that would allow administration of the apps data, so that we could easily refresh the build or update details. We also created a raft of supporting marketing materials for the local shops.
